Privacy
Last updated: 6 August 2026
Who we are
LogicalMetricsAI ("we", "us", "our") is committed to protecting the privacy of visitors to our website and users of our services. We are registered in England and Wales, company number 16827133, registered address 46 Esh Hillside, Langley Park, Durham, DH7 9TG. This policy explains what personal data we collect, why we collect it, and the rights you have over it, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information we collect
We only collect information that you provide directly to us or that is generated by your use of our website. This may include:
- Contact details you submit through a form or email, such as your name, email address, and company;
- Any information you choose to include in a message to us;
- Technical data such as IP address, browser type, device information, and pages visited, collected automatically via standard web analytics and cookies.
How we use your information
We use the information we collect to:
- Respond to enquiries and requests you send us;
- Operate, maintain, and improve our website and services;
- Understand how our website is used, so we can improve it;
- Comply with our legal obligations.
We do not sell your personal data to third parties.
Lawful basis for processing
We process personal data on the basis of legitimate interests (responding to enquiries and operating our website), consent (where you have opted in, for example to marketing communications), or to comply with a legal obligation. Where we rely on consent, you may withdraw it at any time.
Cookies
Our website may use cookies or similar technologies to remember preferences and understand how visitors use the site. You can control or disable cookies through your browser settings; disabling them may affect some site functionality.
Sharing your information
We do not share your personal data with third parties except where necessary to operate our website and services (for example, hosting or email providers acting on our behalf under appropriate data protection terms), or where required by law.
Data retention
We keep personal data only for as long as necessary for the purposes it was collected, including to satisfy any legal, accounting, or reporting requirements, after which it is securely deleted or anonymised.
Data security
We use appropriate technical and organisational measures to protect the personal data we hold against unauthorised access, loss, or misuse.
Your rights
Under UK GDPR, you have the right to:
- Be informed about how we use your personal data;
- Request access to the personal data we hold about you;
- Request correction of inaccurate or incomplete data;
- Request erasure of your data where there is no compelling reason for us to keep it;
- Request that processing of your data is restricted;
- Object to our processing of your data;
- Withdraw consent at any time, where processing is based on consent.
To exercise any of these rights, please contact us using the details below.
Right to complain
If you are unhappy with how we have handled your personal data, please contact us first so we can try to resolve your concern. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact us
If you have any questions about this privacy policy or how we handle your personal data, please contact us at andrew@logicalmetricsai.com.